The Importance of Page Load Speeds

Can the speed of your website really make that much of a difference?  Even if the site isn’t loading that slowly, can it be improved further? How does Google factor into this? Let’s find out!

According to various online surveys, almost half of all web users expect sites to load within 2 seconds.  They tend to abandon any sites which take up to 3 seconds to load.  79% of online shoppers who have problems with site performance claim they wouldn’t bother shopping there again in future.  this means you aren’t just losing conversions from visitors currently on the site, but to their friends and colleagues as well!

There is a tool Google provide called Page Speed Online, available as both a web based tool and chrome extension.