The homepage is most often the first page someone will visit when they click onto your site. Care should be taken with the design and structure of the homepage, so that people visiting will act on your business message. Here are some qualities which are found on all successful homepages.
The logo: your logo must be sized and placed appropriately on your homepage. It should quickly communicate your brand’s ethos and personality!
Search capabilities: having the option to search through your site helps to cut down on internal links as well as making it easier for people to find things on your website. This could be a very important part of your homepage!
Navigation: Your homepage should act as a sort of ‘meeting place’ for users when they get a bit lost on your site. There should be clear menus and navigation to help people find what they are looking for from your homepage.